春节档预售破3亿！《飞驰人生3》领跑，大年初一预测票房11.6亿

Core Insights - The pre-sale box office for the 2026 Spring Festival period (February 15-23) has exceeded 300 million, with the top three films being "Fast Life 3," "Silent Awakening," and "Bounty Hunter: Wind Rises in the Desert" [1][18] - "Fast Life 3" leads the pre-sale with over 100 million, while the other films in the top six have pre-sale figures above 10 million [1][3] Box Office Performance - "Fast Life 3" has a projected box office of 12,057.62 million, accounting for 40.1% of the total box office, with a screening ratio of 21.1% [3] - "Silent Awakening" follows with a box office of 6,242.13 million (20.8% share) and a screening ratio of 17.2% [3] - "Bounty Hunter: Wind Rises in the Desert" has a box office of 3,834.83 million (12.7% share) with a screening ratio of 10.7% [3] Pre-sale Trends - As of February 15, the pre-sale for the first day of the Spring Festival has reached 2.7 billion, with a forecasted single-day box office of 11.6 billion for February 17 [18] - The performance of multiple films has been stable, although the growth rate of pre-sales has slowed down after the first day [18] Historical Context - The total box office for the Spring Festival period in 2026 is projected to be significant, with comparisons to previous years indicating a strong performance [9][12] - The 2025 Spring Festival recorded a total box office of 95.14 billion, which sets a high benchmark for 2026 [12]