假期首日60岁以上旅客入住酒店增60% “反向过年”的爸妈涌入北上广深

Core Insights - The first day of the Spring Festival holiday on February 15 saw a significant increase in travel activity, particularly among older travelers, indicating a shift in holiday traditions and travel patterns [1][2][3] Group 1: Travel Trends - Data from Qunar indicates that hotel bookings for travelers aged 60 and above surged by 60% compared to the previous day and increased by 54% compared to the first day of the Spring Festival in 2025 [1] - Major cities like Guangzhou, Beijing, Shenzhen, and Shanghai saw the highest hotel occupancy rates, with Guangzhou experiencing a 30% increase [1] - The trend of "reverse Spring Festival" travel, where older generations travel to major cities to reunite with their children, has contributed to a more vibrant tourism market in these urban areas [1][2] Group 2: Tourist Preferences - Tourists are increasingly opting for theme hotels, family-friendly resorts, and boutique accommodations, with a notable rise in bookings for smaller, less traditional destinations like Chaozhou and Shantou [2] - There was a 30% year-on-year increase in ticket bookings for scenic spots from travelers coming from third-tier cities and below, with a 10% increase in bookings from travelers aged 60 and above [2] Group 3: Event and Activity Engagement - In Shanghai, 2.56 million visitors were received on the first day of the holiday, marking a 38.97% year-on-year increase, supported by 2,570 cultural and entertainment activities [3] - The "reverse Spring Festival" trend is seen as a practical economic decision, helping to alleviate congestion in transportation and stimulating the cultural tourism market in major cities [3] Group 4: International Travel - On February 15, Chinese tourists traveled to 475 cities worldwide, with popular destinations including the Maldives, Malaysia, and Thailand, reflecting a growing interest in international travel [3] - There was a nearly 20% year-on-year increase in bookings for domestic flights by foreign passport holders, with significant growth in visitors from Australia and Spain [4]