一马当先南京年｜同比上涨超三成！2026春节假期首日南京迎客134.8万人次

Core Insights - Nanjing's tourism industry experienced a significant increase in visitor numbers during the first day of the Spring Festival holiday, with a total of 1.348 million visitors, representing a 31.4% increase compared to the same period last year [1][3] Visitor Statistics - The number of visitors to scenic spots reached 564,000, while cultural and museum venues attracted 66,000 visitors, and 83 rural tourism monitoring points received 125,000 visitors [3] - The top three attractions by visitor numbers were the Confucius Temple-Qinhuai Scenic Area, Zhongshan Scenic Area, and Xuanwu Lake Scenic Area [3] Visitor Demographics - Out-of-town visitors accounted for 53.8% of the total, with the top ten source regions being Zhejiang, Anhui, Shanghai, Guangdong, Shandong, Henan, Beijing, Liaoning, Hebei, and Hubei [3] Economic Impact - On February 14, Nanjing's cultural and tourism consumption reached 1.29 billion yuan, marking a 36.5% year-on-year increase, ranking first in the province [3] - The consumption from non-local tourists amounted to 710 million yuan, reflecting a 30.1% increase compared to the previous year [3] Tourism Initiatives - Nanjing's tourism bureau launched a series of themed activities under the slogan "'Come to Nanjing Now," featuring over 600 unique cultural and tourism events, including lantern displays, folk customs, plum blossom viewing, performances, and exhibitions [3]