电商，让高原味道香飘全国

Core Insights - The article highlights the booming sales of highland products such as Qingke barley, salmon, and highland beef and lamb in Qinghai, driven by e-commerce and cold chain logistics, especially during the pre-Spring Festival period [1][6]. Group 1: Qingke Barley Sales - Qinghai Hongqi Goji Technology Co., Ltd. reported a sales revenue of nearly 9 million yuan from December to February, with daily orders stabilizing at 100,000 [1]. - The company processes 62% of Qingke barley into barley rice, with a comprehensive profit margin of 32% from deep processing [2]. - E-commerce has enabled nationwide distribution of Qingke products, enhancing their market reach and consumer accessibility [2][6]. Group 2: Salmon Sales - The salmon store in Xining is experiencing high demand, with daily sales reaching hundreds of pounds, particularly for fresh sashimi and gift boxes [3]. - The salmon is sourced from Longyangxia, which has become the largest inland salmon farming base in China, and the store has developed a fully integrated supply chain [5]. - The store's online orders for major cities like Beijing, Shanghai, and Guangzhou account for 70% of total sales, showcasing the effectiveness of e-commerce in expanding market presence [5]. Group 3: Highland Beef and Lamb Sales - Qinghai Aini Sha Food Processing Co., Ltd. has seen online sales exceed 2 million yuan since the beginning of spring, utilizing a "factory live broadcast + direct shipping" model [6]. - The company offers vacuum-packed lamb and beef products, which have become popular as festive gifts [6].