多彩活动奏响年味欢乐交响

Core Viewpoint - The "Ice and Snow Shopping Festival" in Jiamusi showcases local culture and products, enhancing the festive atmosphere for residents and tourists alike, while promoting local businesses and tourism [4]. Group 1: Event Overview - The "Ice and Snow Shopping Festival" features a variety of Northeast winter specialties, including frozen fish, sticky rice dumplings, and frozen fruits, creating a vibrant shopping experience [4]. - The festival includes cultural performances such as traditional dances and music, which are broadcasted live on social media, extending the festive spirit beyond the local area [4]. - Various service stations provide conveniences like storage and charging, while special zones for New Year goods and tasting areas cater to consumer needs, receiving positive feedback from attendees [4]. Group 2: Cultural Activities - The "Send Blessings" initiative, organized by local literary and artistic associations, involves calligraphers creating festive couplets and "Fu" characters, spreading New Year wishes throughout the city [5]. - Local performers greet visitors at transportation hubs, showcasing the Hezhe ethnic culture and enhancing the welcoming atmosphere for tourists [5].