冰雪经济“热”起来

Core Viewpoint - The article highlights the innovative use of live streaming to promote the "Qiantang Four Seasons Dry Snow Field" in Guantao County, leveraging local cultural tourism to stimulate economic growth during the New Year holiday season [2][3]. Group 1: Live Streaming and Economic Impact - The live streaming event, branded as "主播带你玩冰雪" (Host Takes You to Play in the Snow), aims to attract more tourists and enhance the local ice and snow tourism brand [3]. - The initiative is part of the "New Spring Year Flavor" cultural tourism activities, which seeks to broaden the marketing channels for local tourism products and invigorate the ice and snow consumption market [3]. - The live streaming approach has significantly increased the reach of the snow field, making it a popular destination for visitors from surrounding areas such as Handan, Liaocheng, Xingtai, and Anyang in Henan [3]. Group 2: Sales and Consumer Engagement - The sales conversion rate from live streaming is reported to be 30% higher than traditional sales channels, indicating a successful shift in marketing strategy [3]. - The interactive features of the live streaming platform allow consumers to ask questions in real-time, addressing common concerns and enhancing customer confidence in visiting the snow field [3]. - The snow field's management noted a significant increase in the proportion of out-of-town visitors, demonstrating the effectiveness of the live streaming strategy in breaking geographical barriers [3].