春节第一天，湖北省A级旅游景区接待游客126.42万人次

Core Insights - The Hubei province's tourism market experienced a strong start during the Spring Festival, supported by over 1,500 cultural and tourism activities and substantial consumption subsidies totaling over 1 billion yuan [1] - A significant increase in tourist reception was noted, with A-level tourist attractions welcoming 1.2642 million visitors, a year-on-year increase of 17.08% compared to 2025 [1] - The average occupancy rate of star-rated hotels reached 48.22%, marking a 3.38 percentage point increase from the previous year [1] Group 1: Tourism Activities and Engagement - The theme "Horse Leaps in Hubei: Celebrate the New Year" was emphasized, integrating local resources to enhance product offerings and service quality [1] - Various cultural experiences were upgraded, such as the full-costume service model at Wuhan's Yellow Crane Tower, providing an immersive historical experience for visitors [1] - The "Jingzhou Twelve Hours" initiative showcased local customs, allowing tourists to engage in popular New Year traditions [1] Group 2: Government Support and Subsidies - The provincial government allocated 90 million yuan for the "Happy Travel Hubei" New Year tourism consumption activities, which included ticket discounts and experience benefits [3] - A specific 60 million yuan subsidy was directed towards the "Know Your Hubei" initiative, while 30 million yuan was set aside for the "Horse on the Way" activity to stimulate consumption [3][4] - Various attractions offered free entry to visitors with names containing the character "Horse" or those born in the Year of the Horse, further enhancing visitor numbers [4] Group 3: Cultural Events and Exhibitions - Public cultural venues across the province opened fully, offering a range of exhibitions and interactive activities to enrich the cultural atmosphere [1] - The Hubei Provincial Museum's guided tours attracted over 26,000 visitors, highlighting the popularity of cultural engagement [1] - Special exhibitions, such as the one at the Zenghouyi Tomb site, became hotspots for cultural enthusiasts [1]