Chan Ye Xin Xi Wang·2026-02-16 01:07Core Insights - The retail market for leisure food and beverages in China is evolving from a traditional "snack" category to a high-frequency necessity, driven by rising consumer income and changing consumption patterns [1][3][5] - By 2025, the market size of China's leisure food and beverage retail industry is projected to reach 39,653 billion yuan, with a year-on-year growth of 6.1% [1][5] - The market is characterized by a fragmented competitive landscape, with a CR5 market share of only 6% in 2024, indicating a large number of small to medium-sized enterprises [6][7] Industry Overview - Leisure food and beverage retail focuses on convenience and entertainment, catering to individual and family consumers through both offline and online channels [2] - The industry can be categorized into leisure food retail and leisure beverage retail, with further segmentation based on retail channels [2] Development Background - Rising national income and consumption levels are foundational for the growth of the leisure food and beverage retail industry, with per capita consumption expenditure expected to reach 29,476 yuan in 2025, a nominal increase of 4.4% [3][4] - There is a shift in consumer demand from mere indulgence to a combination of health and indulgence, with health-oriented products becoming mainstream [3][5] Industry Chain - The industry chain includes upstream manufacturers of various leisure foods and beverages, midstream retail channels such as supermarkets and e-commerce, and downstream consumers across all age groups [5] Current Market Status - The retail industry has expanded its scope to cover various consumption scenarios, becoming a key part of daily life, with significant growth in consumption frequency and penetration [1][5] - The distribution of market channels by 2025 is projected to be approximately 44.8% for supermarkets, 22.6% for grocery stores, 14.1% for e-commerce, and 12.2% for specialty stores [1][5] Competitive Landscape - The market is highly fragmented, with major players including Hunan Mingming Hen Mang Commercial Chain Co., Ltd., Walmart (China), Yonghui Supermarket, and others [6][7] - Hunan Mingming Hen Mang reported a total revenue of 463.71 billion yuan for the first nine months of 2025, with its two brands contributing significantly to this figure [7] Development Trends - The industry is expected to focus on health and functionality as core competitive advantages, with consumers increasingly favoring products with natural ingredients and minimal additives [8][9] - There is a growing emphasis on quality-price ratio and emotional value in consumer demand, with products serving not just as snacks but also as means for emotional comfort and social interaction [9] - The retail landscape is moving towards a multi-channel approach, integrating online and offline strategies to enhance consumer convenience and engagement [10][11]