春节·青春故事｜惊喜！本村冒出了新农人！

Core Insights - The article highlights the transformation of agricultural sales in a rural village in Hebei Province, driven by the innovative use of live streaming and social media by a young local leader, Zhai Mengnan [1][3]. Group 1: Agricultural Sales Transformation - Traditional agricultural sales methods, primarily low-priced bulk sales, are being replaced by a new model combining live streaming and direct picking [1][2]. - Zhai Mengnan's first live stream in 2022 resulted in a significant increase in sales, with daily income from a greenhouse rising by over 2,000 yuan compared to traditional methods [2]. - The price of tomatoes increased from 2-3 yuan per jin to 8-10 yuan due to the new sales approach, and strawberry sales saw an increase of over 15,000 yuan per mu through live streaming and on-site picking [2]. Group 2: Community Impact and E-commerce Development - Zhai Mengnan's success has inspired local farmers to embrace e-commerce, leading to a growing interest in learning about video production and live streaming techniques [3]. - The initiative has attracted attention from neighboring villages, expanding the reach of local agricultural products through Zhai's live streams [3]. - In 2025, Zhai established an e-commerce studio to connect local businesses and enhance the visibility of agricultural products through live streaming from various production sites [3].