新春庙会、文艺演出、京味文化进校园，“欢乐春节”在芬兰成功举办二十载

Core Viewpoint - The "Happy Spring Festival" series of events has successfully engaged the Finnish public for the 20th consecutive year, enhancing cultural exchange between Beijing and Helsinki, with over 30,000 participants this year [1][4]. Group 1: Event Highlights - The event featured a variety of activities including a New Year temple fair, cultural performances, and educational programs focused on Beijing's culture, showcasing the innovative vitality of traditional Chinese culture [1][8]. - Popular non-heritage experience projects such as Beijing shadow puppetry and Jing embroidery attracted significant local interest, creating a multi-dimensional cultural experience [1][4]. Group 2: Tourism Promotion - A special "Hello, Beijing" tourism area was established to facilitate direct connections between Chinese and Finnish tourism agencies, promoting Beijing travel products to local tourists [4][6]. - The tourism promotion event was led by a local influencer, enhancing the effectiveness of communication and reaching key channels in Helsinki's tourism industry [4][6]. Group 3: Direct Flight Announcement - A significant announcement was made regarding the upgrade of direct flights between China and Finland, with China Southern Airlines set to launch a new direct route from Beijing to Helsinki on March 29, covering multiple seasons and holidays [6]. Group 4: Cultural Education - The "Happy Spring Festival" also included activities in Helsinki schools, where students engaged in hands-on experiences with traditional Chinese arts such as shadow puppetry and Jing embroidery, fostering interest in Chinese culture among the younger generation [8][10].