Bei Jing Qing Nian Bao·2026-02-16 07:10Core Viewpoint - The 2026 Spring Festival is witnessing a significant shift in the traditional red envelope distribution, with major internet companies integrating AI into their interactive activities, leading to a total planned distribution of over 10.5 billion yuan in red envelopes and benefits during the holiday season [1][2]. Group 1: Company Initiatives - ByteDance's Doubao is the exclusive AI cloud partner for the Central Spring Festival Gala, offering interactive activities where users can participate in AI-generated blessings and quizzes to win cash prizes up to 8,888 yuan and over 100,000 tech gifts [2][3]. - Alibaba's Qianwen has launched a 3 billion yuan "Spring Festival Treat Plan," allowing users to issue commands for various services, including ordering food and travel, while also integrating AI-generated personalized blessings [3][4]. - Baidu's Wenxin Assistant is the chief AI partner for the Beijing Spring Festival Gala, providing users with opportunities to win cash prizes and engage in AI creative activities like writing couplets [3][5]. - Tencent is leveraging its WeChat ecosystem to distribute 1 billion yuan through its "Spring Festival 1 Billion Distribution" campaign, featuring multiple AI red envelope rain events on New Year's Eve [3][4]. Group 2: User Experience and Feedback - The AI red envelope activities have sparked widespread participation, with users experiencing innovative features such as AI-generated New Year photos and customized greetings, although some technical issues like loading delays were noted during peak times [4][5]. - Users reported a low but accessible return from participating in various activities, with an average cash reward of 56.89 yuan and multiple coupons for holiday shopping, indicating a user-friendly approach to engagement [5][6]. Group 3: Industry Insights - The AI red envelope campaign is seen as a new marketing strategy for internet companies, focusing on user engagement and education about AI services, with the potential to drive growth in a competitive landscape [6][7]. - Analysts suggest that the industry is transitioning from a "hundred model battle" to a "thousand model competition," emphasizing the importance of ecosystem integration and practical applications in AI development [6][7].