去哪儿旅行：春节假期首日60岁以上旅客酒店入住量增60% 反向过年升温

Core Insights - The "reverse New Year" model significantly boosts the cultural and tourism market in first-tier cities during the Spring Festival holiday, with a notable increase in hotel occupancy and travel activity among older travelers [1] Group 1: Hotel Occupancy Data - On February 15, hotel occupancy for travelers aged 60 and above surged by 60% compared to the previous day, and increased by 54% compared to the first day of the Spring Festival holiday in 2025 [1] - The top four cities with the highest hotel occupancy on that day were Guangzhou, Beijing, Shenzhen, and Shanghai, with Guangzhou showing a year-on-year growth of 30% [1] - Other cities like Kunming, Chongqing, Chengdu, Xi'an, Dali, and Fuzhou also ranked in the national top 10 for hotel bookings, with Kunming and Fuzhou both exceeding a 60% year-on-year increase, and Dali growing by 53% [1] Group 2: Flight Data - The most popular flight destinations for travelers aged 50 and above included Beijing, Shanghai, Chengdu, Guangzhou, and Shenzhen, with significant growth in "reverse reunion" routes such as Heze-Guangzhou and Wanzhou-Shenzhen [1] Group 3: International and Domestic Travel Trends - On February 15, Chinese tourists traveled to 475 cities worldwide, with Bangkok, Hong Kong, and Kuala Lumpur being the top three destinations [1] - The international flight volume to Italy nearly doubled year-on-year, driven by the upcoming 2026 Winter Olympics [1] - The inbound tourism market also saw growth, with a nearly 20% year-on-year increase in domestic flight bookings made by non-Chinese passport holders, and bookings from tourists from Australia, Spain, and France more than doubling [1]