刚刚，破6亿！

Core Insights - The total box office for the 2026 Spring Festival has surpassed 600 million yuan, with significant contributions from major films [1] - "Fast and Furious 3" has achieved over 250 million yuan in pre-sales, indicating strong audience interest [3] - "Silent Awakening," directed by Zhang Yimou, has also performed well with pre-sales exceeding 100 million yuan [6] Box Office Performance - "Fast and Furious 3" is leading the pre-sale box office with over 250 million yuan, featuring a storyline about a racer facing new challenges [3] - "Silent Awakening," featuring a star-studded cast, has garnered over 100 million yuan in pre-sales, showcasing Shenzhen's urban narrative [6][9] - "Biao Ren: Wind Rises in the Desert," based on a popular comic, has achieved over 63 million yuan in pre-sales [9][11] - "Boonie Bears: Year of the Bear" has also performed well, with pre-sales exceeding 62 million yuan, continuing the franchise's success [12] Market Trends - The 2026 Spring Festival box office is primarily driven by domestic films, with several high-value IP movies contributing to the strong performance [14] - The extended holiday period of nine days is expected to provide ample opportunity for box office growth [15] - The recognition of high-value IPs and the emergence of new consumer products related to films are anticipated to further energize the industry [15]