Core Insights - The rise of "pet reunion dinners" in China reflects the evolving role of pets as family members participating in traditional celebrations [1][2] - The market for pet reunion dinners features a variety of handmade, preservative-free foods, with prices ranging from tens to hundreds of yuan [1] - The pet industry is experiencing explosive growth, with a significant increase in pet-related products and services during the festive season [2] Group 1: Market Trends - The emergence of pet reunion dinners signifies a cultural shift where pets are included in family traditions [1] - Pet food offerings have diversified from traditional pet food to gourmet options, including both Chinese and Western cuisines [1] - The demand for pet-related products has surged, with nearly 30 pet brands launching limited edition items during the New Year festival, and a 60% year-on-year increase in new pet products [2] Group 2: Consumer Behavior - Consumers are increasingly seeking meaningful experiences for their pets, as evidenced by the popularity of pet reunion dinner gift boxes and festive decorations [2] - The "it economy" is thriving, with services such as pet photography, grooming, and baking classes seeing high demand during the holiday season [2] - The projected market size for urban pet consumption in China is expected to reach 312.6 billion yuan by 2025, reflecting a 4.1% growth from 2024 [2]
（新春走基层）“宠物年夜饭”走俏市场 创意迭出仪式感“拉满”
Zhong Guo Xin Wen Wang·2026-02-16 13:14