春节假期第二天 四川A级景区接待游客524.2万人次

Core Insights - The tourism market in Sichuan province experienced significant growth during the 2026 Spring Festival, with a total of 524.2 million visitors and ticket revenue of 33.34 million yuan, marking increases of 20.67% and 28.74% respectively compared to the previous year [1] - Various cultural and folk activities were organized to enhance the festive atmosphere, including innovative events in Nanchong and Yibin, attracting large crowds [2][4] - New tourism experiences and business models emerged, stimulating consumer engagement and drawing visitors to various attractions across the province [8] - Multiple scenic spots offered ticket discounts and promotional packages to boost visitor numbers, contributing to a shared flow of tourists among key attractions [9] - The provincial tourism system maintained safety and order during the holiday period, with extensive inspections ensuring compliance and addressing potential hazards [10] Group 1: Tourism Performance - The total number of visitors to A-level scenic spots reached 524.2 million, with ticket revenue of 33.34 million yuan, reflecting a year-on-year increase of 20.67% and 28.74% respectively [1] - The top three attractions by visitor numbers were Langzhong Ancient City, Qionghai Lushan, and Kuanzhai Alley, with 102,500, 101,000, and 96,000 visitors respectively [1] Group 2: Cultural Activities - Nanchong's Langzhong Ancient City hosted unique events such as the New Year Temple Fair and the 2026 Langzhong Spring Festival Gala, drawing 102,500 visitors [2] - Dazhou highlighted a tech-themed folk feast, integrating drone shows and AI interactions into traditional celebrations [4] Group 3: New Experiences and Business Models - Suining organized over 100 cultural and tourism activities under the theme "Come to Sichuan for the New Year," while Ziyang launched new cultural landmarks to attract visitors [8] - The integration of traditional and modern elements in tourism experiences was emphasized, with activities like the "Nine Dishes" event in Mianyang showcasing local culinary heritage [6] Group 4: Promotional Strategies - Scenic spots like Emei Mountain and Leshan Giant Buddha offered joint ticket discounts, reducing prices by 17.5% to encourage cross-visitation [9] - Yaan introduced a "1 yuan tour" package, including various discounts on tickets and accommodations to attract national tourists [9] Group 5: Safety and Compliance - The provincial tourism authority conducted thorough safety inspections, involving 1,818 personnel and checking 1,147 tourism businesses, identifying and rectifying 61 safety issues [10] - No major safety incidents or complaints were reported during the holiday, indicating a stable market environment [10]