Xin Lang Ke Ji·2026-02-16 16:22Core Insights - The "Qianwen Please Guest" Spring Festival campaign attracted over 130 million users engaging in various activities such as ordering milk tea, stocking up on New Year goods, purchasing movie tickets, and booking flights and hotels [1] - The feature "Qianwen Help Me" has become a habitual part of users' lives, with a total of 5 billion interactions recorded over the past 11 days [1] User Engagement - Following the launch of the second wave of the campaign on February 14, orders for movie tickets via AI increased by 372 times, with orders from third- and fourth-tier cities surging by 782 times [1] - In the last two days, AI orders for ticket purchases grew by 22 times, while AI bookings for flights and other transportation tickets increased by over 7 times [1] Demographics - Nearly half of the AI orders originated from county-level cities, indicating a significant reach into less urbanized areas [1] - Approximately 4 million users aged 60 and above experienced AI ordering for the first time, highlighting the feature's accessibility and appeal to older demographics [1]