中关村图书大厦建设一站式新春文化消费空间 精选图书丰富体验打造书香天地

Core Viewpoint - The Beijing Publishing Group, under the Capital Cultural Technology Group, has launched a series of diverse cultural activities for the Spring Festival, aiming to create a one-stop cultural consumption space for citizens [1] Group 1: Cultural Activities - The "马上有喜柿" Spring Festival gift box, featuring traditional craftsmanship and modern design, is a highlight of the cultural activities [1] - The gift box includes intricately embroidered "喜柿" theme sachets, artistic coasters, and elegant red envelope sets, combining aesthetic value with practical functionality [1] - The bookstore is offering themed promotions, with discounts ranging from 50% to 65% on thousands of quality books across various fields, including humanities, social sciences, economics, management, and art philosophy [1] Group 2: Interactive Experiences - From February 15, readers can participate in the "New Year Printing · Red Envelope Blessing" DIY activity, creating their own non-heritage printed red envelopes [2] - On the first day of the New Year, the bookstore will distribute free "福" characters written by researchers from Peking University [2] - Workshops featuring non-heritage inheritors will be held on the third and fifth days of the New Year, focusing on creating "柿柿如意"盆景 and "马年宋锦珍珠画" [2] Group 3: Community Engagement - The bookstore has set up a "Book Fragrance Accompanies the Journey" cultural market at Beijing North Station and Qinghe Station as an extension of its services [2] - During the first five days of the New Year, the bookstore will participate in local temple fairs, providing a serene reading space amidst the festive atmosphere [2] Group 4: Online Services - To overcome spatial limitations, the bookstore will launch a series of online themed live broadcasts during the Spring Festival, starting from February 13 [2] - Topics will include "Winter Vacation Counterattack" growth guides, New Year goods specials, emotional healing for the Spring Festival, commuting reading strategies, and back-to-school specials [2]