央视马年春晚新媒体端直点播达135亿次

Core Insights - The 2026 Spring Festival Gala by China Central Television (CCTV) successfully integrated cultural elements, technology, and international appeal, creating a touching "New Year Symphony" for global Chinese communities and friends [1] Group 1: Audience Reach and Engagement - As of February 16, 2026, the gala's live broadcast reached a total of 677 million users across all media platforms, with 13.5 billion views on new media [3] - The total video playback on CCTV's own client reached 578 million times, an increase of 53.39 million compared to the previous year [3] - The mention of new productive forces during the gala accounted for 23.78% of the content, representing an 8.88-fold increase compared to the same period last year [3] - Young audiences accounted for 43.7% of the total media reach, marking a 10% increase year-on-year [3] Group 2: International Influence - The gala's international media presence expanded significantly, with nearly 4,000 overseas media outlets broadcasting the event, a year-on-year growth of 37.95% [3] - The live video playback on CCTV's overseas social media platforms reached 87.29 million times, showing an increase of nearly 20% compared to the previous year [3]