无锡、昆山入选全国“电影+”消费综合试点

Core Viewpoint - The National Film Administration and the Ministry of Commerce have announced a list of 16 cities selected for the national "Film+" consumption pilot program, with Wuxi and Kunshan in Jiangsu province being included. The pilot program aims to enhance film consumption and leverage the film industry to boost economic and social development [1]. Group 1: Pilot Program Details - The pilot program will last for three years and targets cities with strong film consumption foundations, significant development potential, and strong driving effects [1]. - Selected cities will focus on increasing film viewing consumption, improving cinema consumption quality and innovation, expanding film derivative consumption, and developing the "Film+" consumption brand [1]. Group 2: Wuxi Initiatives - Wuxi plans to introduce a combination of consumption vouchers worth 20 million yuan, promoting initiatives like "following movies to enjoy food" and "following movies to travel" to create a multiplier effect [1]. - The city will also enhance technology by upgrading domestic LED screens and CINITY projection terminals, and establish an 8,000 square meter China Film Experience Center [1]. - Wuxi aims to deepen the integration of "Film+ tourism" by creating themed routes linked to filming locations to attract and retain visitors [1]. Group 3: Kunshan Initiatives - Kunshan will activate the entire film service chain using the Kunshan Digital Cultural Film and Television Industry Park as a platform, covering IP incubation, production, distribution, and derivatives [1]. - The city plans to host events such as the "Zhouzhuang Film Week," film premieres, and film carnivals to cultivate a distinctive film IP cluster that showcases "Jiangnan charm, cross-strait feelings, and fashion trends" [1].