【新春走基层】马年新春金市扫描：生肖“好彩头”遇上消费结构转变

Group 1 - The core viewpoint of the articles highlights a significant shift in the gold market, where investment demand is surpassing traditional consumer demand for gold jewelry, indicating a structural change in consumer behavior and market dynamics [5][6]. - Despite high international gold prices, domestic brands like Lao Miao, Chow Tai Fook, and Chow Sang Sang are seeing strong consumer interest, particularly driven by the "romantic economy" and zodiac culture [2][3]. - Sales of gold jewelry have increased significantly, with reports of a nearly 30% year-on-year rise in sales at major retailers during the lead-up to the Lunar New Year [3]. Group 2 - The consumption preferences are shifting, with older consumers favoring traditional wedding jewelry and zodiac-themed pieces, while younger consumers are leaning towards smaller, cartoonish gold and silver items [4]. - According to the China Gold Association, by 2025, the consumption of gold bars and coins will surpass that of gold jewelry for the first time, marking a significant change in the consumption structure of the gold market [6]. - Analysts predict that traditional gold stores may face closures due to the lower profit margins associated with gold bars compared to jewelry, especially in light of recent tax reforms [6].