“广货”吹风机这样行天下(新春走基层·开局之年新气象)
Xin Lang Cai Jing·2026-02-17 01:46

Core Viewpoint - The article highlights the success of Guangdong's Jingyang ancient city in promoting local products, particularly focusing on the achievements of Kangfu Electric Co., which has seen significant sales growth in its hairdryer products due to technological innovations and strategic marketing efforts [1][2]. Group 1: Company Overview - Kangfu Electric Co. has achieved sales of over 10 million hairdryers by 2025, with 25% of sales directed towards markets in Europe, America, Japan, South Korea, and Southeast Asia [1]. - The company emphasizes the importance of technological innovation, with its motors reaching speeds of 130,000 RPM and airflow increasing from 70 m/s to 80 m/s [2]. Group 2: Innovation and Development - Kangfu Electric invests over 10 million yuan annually in research and development, collaborating with multiple universities to enhance its innovation capabilities [4]. - The company has successfully designed its products to ensure that higher motor speeds result in softer airflow, addressing challenges in product design [3]. Group 3: Market Expansion and Promotion - The promotional event "Guangdong Products Go Global" has provided Kangfu Electric with opportunities for free exhibition space and live streaming, increasing product visibility among tourists during the Spring Festival [4]. - The local government is actively supporting policies to help quality Guangdong products expand their market reach, enhancing the overall competitiveness of local brands [4][5].

“广货”吹风机这样行天下(新春走基层·开局之年新气象) - Reportify