Seedance 2.0画出骏马与繁花，人形机器人首次开口演小品，豆包、千问、元宝争相用红包“炸开”用户手机揭秘2026年春晚AI“烟火气”

Core Insights - The 2026 Spring Festival Gala showcased the evolution of AI technology, with ByteDance's Seedance 2.0 model creating stunning visual effects that captivated millions of viewers [1][2][4] - AI has transitioned from a supporting role to a central figure in content creation, stage presentation, and live broadcasting, marking a significant shift in how technology integrates with traditional cultural events [3][5] Group 1: AI in Content Creation - The Seedance 2.0 model was used for visual content generation in several performances, including "The Song of the Wind" and "The Flower God," demonstrating its capability in producing complex imagery [4] - AI models have been deeply integrated into the creative process of the Spring Festival Gala, with various AI technologies enhancing the overall production quality [3][4] Group 2: AI in Performance and Interaction - A humanoid robot equipped with a voice model made its debut in a language-based skit, marking a historic moment in the integration of AI into live performances [5][9] - The use of real-time subtitle technology during the live broadcast improved accessibility for hearing-impaired viewers, showcasing AI's role in enhancing user experience [9][10] Group 3: AI Applications and User Engagement - Major tech companies engaged in a "red envelope war" during the Spring Festival, using AI applications to attract users and promote engagement through cash giveaways [11][12][19] - The launch of various promotional activities, such as the "30 billion yuan free order" campaign by Alibaba's Qianwen app, significantly exceeded expectations in user participation [16][20] Group 4: Industry Implications and Future Outlook - The competition among tech giants to leverage AI as a new traffic entry point highlights the industry's recognition of AI's potential in user acquisition and data accumulation [21][22] - The success of AI applications during the Spring Festival is seen as a critical test for the technology's integration into everyday life, with long-term implications for market competition and user habits [23][24]