总台《2026年春节联欢晚会》奏响吉祥欢歌

Core Viewpoint - The 2026 Spring Festival Gala achieved significant viewership and engagement, showcasing a blend of traditional culture and modern technology, with a strong emphasis on the theme of the Year of the Horse [1][3]. Group 1: Viewership and Engagement - The gala's live broadcast reached a total of 677 million users, with 13.5 billion views on new media platforms [1]. - The total video playback on the broadcaster's own client reached 578 million times, an increase of 53.39 million compared to the previous year [1]. - The proportion of young viewers engaging with the gala reached 43.7%, a 10% increase year-on-year [1]. Group 2: Cultural and Thematic Elements - The gala featured a strong representation of horse-related themes, symbolizing strength and prosperity, with various performances highlighting this motif [2][3]. - The song "Galloping Sea Horse" showcased the vitality of the grasslands through traditional music, emphasizing the cultural richness of the Chinese heritage [2]. - The use of AI-generated imagery and stage technology in the creative show "Hua Shen" illustrated the integration of modern technology with traditional cultural expressions [1][3]. Group 3: Technological Innovations - The gala introduced human-like robots in the performance "Wu BOT," merging Chinese martial arts with advanced technology, reflecting the innovation in the entertainment industry [3]. - The director expressed a vision for the gala to mark a new era of technological innovation and digital transformation in future events [3].