（新春走基层）山东入境游春节“热力足” 年俗体验圈粉海外游客

Core Viewpoint - Shandong province has successfully attracted international tourists during the Spring Festival by leveraging visa-free policies and direct flights, offering a rich array of cultural experiences and activities that resonate with overseas visitors [2][3]. Group 1: Tourism Growth - Shandong received over 1,800 overseas tourists since the New Year, marking a significant increase compared to the previous year [3]. - The demographic of tourists has expanded from primarily middle-aged and elderly visitors to include families and couples, indicating a shift in travel preferences [3]. Group 2: Travel Packages and Activities - The province has introduced various travel packages that combine cultural experiences, such as traditional crafts and performances, with natural scenery, catering to the interests of international tourists [2]. - Specific activities like writing Chinese characters, watching performances, and mountain climbing for blessings have been particularly popular among overseas visitors [2]. Group 3: Transportation and Accessibility - Shandong has enhanced its international flight network, with new routes connecting major Southeast Asian cities, facilitating easier access for tourists [3][4]. - The total number of flights to Southeast Asia has reached 86 round trips, improving connectivity and travel options for incoming tourists [4]. Group 4: Immigration and Border Control - In January, Shandong's ports handled over 480,000 inbound and outbound travelers, with a 9.5% year-on-year increase, and 82.3% of incoming foreign travelers utilized the visa-free entry policy [5]. - The border control authorities have implemented measures to improve the entry experience for international tourists, including multilingual guidance services [4][5]. Group 5: Market Expansion Strategies - Shandong travel agencies are actively promoting the region abroad and establishing long-term partnerships with local tourism groups in source countries to enhance market penetration [5]. - The focus will be on creating differentiated travel products that highlight the unique cultural and seasonal offerings of Shandong [5].