扎堆来华，花式过年，这个春节老外为何对中国“真香”了？

Core Insights - The Chinese tourism market is experiencing a significant influx of foreign tourists during the 2026 Spring Festival, with bookings from non-Chinese passport holders increasing by nearly 30% year-on-year, and visitors from countries like Italy and France growing over threefold, while Argentinian tourists surged by more than nine times [1][2] - Cities traditionally considered "non-first-tier," such as Jining, Rizhao, and Xuzhou, are also attracting foreign visitors, with growth rates exceeding four times [1] - The trend reflects a shift in cultural engagement, as foreign tourists seek immersive experiences of Chinese traditions, moving beyond mere observation to active participation in local customs [1][2] Tourism Trends - The concept of "experiential New Year" has gained traction, with tourists expressing interest in learning traditional practices such as dumpling making and writing Spring Festival couplets, indicating a deeper cultural curiosity [2][5] - Social media has played a crucial role in promoting this cultural exchange, with foreign users sharing their preparations for the Spring Festival and engaging with Chinese netizens, fostering a sense of community and shared experience [5][6] Cultural Exchange - The "Becoming Chinese" trend has significantly influenced foreign interest in Chinese culture, with many adopting Chinese lifestyle habits and practices, leading to a broader understanding of Chinese cultural values [5][6][8] - This cultural exchange is characterized by a shift from stereotypes to a more nuanced understanding of Chinese life, as foreign tourists engage with everyday practices and traditions [6][8] Market Opportunities - The growing interest in cultural experiences suggests a need for the tourism industry to adapt its offerings, moving from traditional sightseeing to more immersive and participatory experiences, such as workshops in traditional crafts and local family celebrations [9][10] - The demand for comprehensive inbound tourism products that combine cultural experiences, health management, and lifestyle services is emerging as a new competitive landscape in the industry [10][11] Conclusion - The 2026 Spring Festival marks a pivotal moment for the tourism industry, as foreign visitors not only seek to celebrate the holiday but also engage in cultural dialogue, presenting both economic opportunities and challenges for service providers [11]