通讯丨中国“国潮”海外闹新春

Group 1: Cultural Trends and Consumer Behavior - The Lunar New Year is becoming a significant cultural phenomenon globally, with various countries embracing Chinese traditions in innovative ways, leading to diverse consumer experiences [1] - In Vietnam, the character "Ma Xiao Ye" has gained popularity among young people, reflecting their emotional connection to daily life and the desire for positivity amidst challenges [2][3] - Thai consumers are drawn to new year-themed products that align with their cultural values, such as good fortune and happiness, showcasing a blend of Chinese and local traditions [3] Group 2: Technological Integration and Innovation - The integration of technology in cultural experiences is evident, with service robots enhancing operational efficiency in restaurants during the Lunar New Year, particularly in South Korea [4] - Malaysia's i-City AI World showcases a fusion of traditional culture and cutting-edge technology, providing visitors with interactive experiences that celebrate the festive season [4] - In Australia, immersive experiences using holographic technology are attracting visitors, allowing them to engage with Chinese cultural heritage in a modern context [6]