中国微短剧抢滩“春节档”

Group 1 - The Chinese micro-short drama industry is launching its own "Spring Festival" with increased release frequency, exemplified by the platform Hongguo Short Drama, which has set the period from February 9 to March 3 for its "Spring Festival" lineup featuring "thousands of new works" [1] - The micro-short drama "New Year Appointment of the Year of the Horse" was released on February 15, showcasing a light comedy that explores traditional Chinese New Year customs through the perspective of a "foreign boyfriend" [1] - The overseas micro-short drama market is experiencing rapid growth, projected to reach a scale of $4 billion by 2025 and exceed $5 billion by 2026 [1] Group 2 - The adaptation of the Chinese national intangible cultural heritage project "Legend of the White Snake" was launched on February 14, utilizing AIGC (Artificial Intelligence Generated Content) technology to innovate classic scenes [2] - The historical suspense micro-short drama "Legend of the Lone Horse" was released on the eve of the Lunar New Year, focusing on the character Zhao Ding and integrating cultural elements from Zhejiang Province [2] - The "Eighteen-Year-Old Great-Grandma Arrives, Restoring Family Glory 4" is set to premiere on February 18, targeting the family theme of the Spring Festival, with the previous three installments accumulating over 12 billion views [2]