The limits of recyclability claims

A package marked “100% recyclable” looks like a clear environmental win. For many businesses, that label has become a shorthand for responsibility, compliance, and progress. Yet recyclability claims often promise more than they deliver. The gap between what is recyclable in theory and what is recycled in practice is wide, and it continues to shape waste outcomes across global supply chains. Interest in terms such as recyclability claims, recyclable packaging, greenwashing, and sustainable packaging refl ...