日产超千个仍供不应求，昌乐非遗花饽饽马年订单爆棚

Core Viewpoint - The article highlights the booming demand for traditional flower-shaped steamed buns (花饽饽) during the Chinese New Year, driven by both cultural significance and innovative marketing strategies, particularly the zodiac-themed designs for the Year of the Horse [1][5]. Group 1: Production and Demand - Liu Hongmei's workshop has shifted to a "busy year mode," increasing daily flour usage from 300-400 pounds to over 1,000 pounds during peak season [3][6]. - The workshop's revenue has surged from 2,000-3,000 yuan on regular days to 15,000-20,000 yuan during the peak, indicating a five to six-fold increase [3][6]. - Orders from outside the province have exceeded 20%, showcasing the growing popularity of the product beyond local markets [3][6]. Group 2: Product Innovation - The zodiac-themed "Fortune Horse" buns, priced at 88 yuan, have become a top-selling item, symbolizing wealth and success for the New Year [5][6]. - Other popular products include cartoon horse-shaped buns and high-end gift boxes, with significant sales figures indicating a strong market response [5][6]. - The unique production technique, which involves a reverse process of making the buns, enhances their texture and quality, setting them apart from competitors [6][8]. Group 3: Market Expansion - The flower-shaped buns have transcended the traditional Chinese New Year market, finding applications in various life events such as birthdays and housewarming parties [8][9]. - A flower-shaped bun bouquet priced at 158 yuan has gained popularity for Mother's Day, reflecting the versatility of the product [8][9]. - The company aims to expand its brand and scale, with plans for store upgrades and increased production capacity to meet rising demand [9].