追觅在春晚亮出“全场景”，生态品牌洗牌周期已至？

Core Viewpoint - The emergence of Chasing Technology as a "smart technology ecosystem strategic partner" at the CCTV Spring Festival Gala signifies a shift in competition among Chinese tech companies from single products to system ecosystems, indicating a reshuffling period for ecosystem brands [2][3][16]. Group 1: Brand Presence and Market Position - Chasing Technology showcased its full-scene ecological matrix at CES and the Spring Festival Gala within two months, highlighting its rapid brand exposure [2][15]. - The company operates in over 120 countries and regions, serving more than 42 million households, with leading market shares in various countries for its robotic vacuum and washing machine products [4][17]. - In the global market, Chasing Technology holds the top market share in robotic vacuums in 30 countries, with over 40% market share in 11 of those countries, and over 70% in washing machines in nearly 20 countries [4][17]. Group 2: Industry Trends and Technological Advancements - The transition from single product competition to ecosystem competition is becoming a new form of competition among Chinese tech companies, as evidenced by trends observed at CES 2026 [6][19]. - The reusability of underlying technology is crucial for companies to build ecosystems, with Chasing Technology's core technologies being applicable across multiple product categories, significantly reducing the marginal costs of expanding into new categories [20][21]. - The company has filed over 10,000 patents globally, with more than 3,000 granted, showcasing its extensive technological capabilities that extend from robotic vacuum algorithms to smart driving systems [20]. Group 3: Consumer Experience and Market Strategy - As companies shift to ecosystem competition, the focus is on delivering a consistent smart experience rather than just comparing individual product specifications [8][22]. - Chasing Technology maintains a leading market share in the high-end segment of the cleaning appliance market, with significant shares during major sales events [23]. - The company's strategy contrasts with traditional Chinese appliance companies that often entered markets based on cost advantages; instead, it targets high-end markets first to establish brand recognition before scaling through technology reuse [10][24]. Group 4: Future Outlook and Industry Implications - The recognition of Chasing Technology at a national level reflects a broader trend in Chinese manufacturing, where the next decade will favor companies that can balance high-end technology with accessibility for everyday consumers [11][24]. - The ability to deliver high-end experiences to a broader market without diluting innovation is becoming a critical competitive factor in the industry [9][22].