Snap to launch creator subscriptions in push to diversify revenue

Evan Spiegel, CEO of Snap Inc., attends the annual Allen and Co. Sun Valley Media and Technology Conference at the Sun Valley Resort in Sun Valley, Idaho, July 9, 2025.Snap is introducing a subscription feature that will allow creators to earn recurring income directly from their most engaged fans, as the social media company works to diversify beyond advertising.The Los Angeles company will begin testing "Creator Subscriptions," as the feature is called, on Monday, starting with a small cohort of Snapchat ...