1.3亿人春节首次体验AI购物

Core Insights - Over 130 million people in China experienced AI shopping for the first time during the Spring Festival, with "Qianwen help me" becoming a national-level AI assistant [1][2][3] Group 1: User Engagement and Growth - During the Spring Festival, AI ticket purchasing orders surged, with a 22-fold increase for event tickets and over 7-fold for flight tickets [3] - Movie ticket orders via AI skyrocketed by 372 times, particularly in third and fourth-tier cities, where orders increased by 782 times [3] - Nearly 400,000 users aged 60 and above engaged in AI shopping, indicating a broad demographic reach [3] Group 2: Ecosystem Integration - Qianwen integrates with Alibaba's ecosystem, including Taobao, Alipay, and other platforms, to enhance user service [3] - Future functionalities will include AI ride-hailing, mobile top-ups, and group buying [3] Group 3: Model Development and Performance - Alibaba launched the Qianwen 3.5 model, which is considered the strongest open-source model globally, achieving a significant leap from text-only to multimodal capabilities [5] - Qianwen 3.5 outperformed competitors in various benchmarks, scoring 87.8 in MMLU-Pro and 88.4 in GPQA, surpassing GPT-5.2 and Claude 4.5 respectively [5] - The model's performance in instruction-following and general agent evaluations also exceeded that of Gemini 3 Pro and GPT-5.2 [5]