How Hindustan Unilever Engages Small Retailers with Shikhar App

(This case is presented to give an understanding of an earlier initiative of FMCG major Hindustan Unilever Ltd)On December 8, 2020, Hindustan Unilever Ltd (HUL) announced that its online ordering platform, Shikhar, had become a sourcing point for about 300,000 outlets across the country, up from around 100,000 a year earlier. Mom-and-pop stores which sold HUL products, could place orders using the Shikhar app, instead of waiting for the salesperson from HUL to visit them to take orders. Through a partnershi ...