EPAM Expands AI-Native Agency Empathy Lab in North America to Help CMOs Accelerate AI-enabled Business Growth & Transformation

Core Insights - EPAM Systems has launched Empathy Lab in North America to assist Chief Marketing Officers (CMOs) in leveraging AI for business growth and transformation [1] - The agency aims to unify marketing, product, and technology through AI-powered platforms that emphasize human insight [1] - Empathy Lab's approach is designed to help brands maintain differentiation and build lasting customer relationships in an increasingly AI-driven market [1] Company Overview - EPAM Systems, Inc. is a leading digital and AI transformation company, recognized for its software engineering expertise and digital strategy services [2] - The company has been operational since 1993 and has established itself as a key player in digital engineering, cloud, and AI-enabled transformation services [2] - EPAM has been included in the S&P 500 and Forbes Global 2000, and is recognized as a top IT vendor in Europe [2] Empathy Lab's Objectives - Empathy Lab aims to help CMOs navigate the complexities of integrating AI into marketing strategies, focusing on connecting siloed functions and enhancing customer experiences [1] - The agency offers a suite of AI-powered tools designed to support various stages of the marketing lifecycle, from insights and planning to content and measurement [1] - Recent projects include empowering over 700 marketers at Reckitt and developing an Agentic Retail Media Platform for a major UK supermarket [1] Leadership and Expansion - Ben Hall has been appointed as the Head of Empathy Lab for North America, bringing over 20 years of experience in enterprise growth [1] - The North American launch follows a successful inaugural year in Europe, where Empathy Lab partnered with global brands and agency groups [1] - The focus is on providing integrated services that combine creativity, technology, and human insight to enhance marketing effectiveness [1]