OBOOK Holdings Inc. (OWLS) Debuts OwlPay Cash to Digitize the Estimated $230 Billion U.S. Outbound Remittance Economy

Core Viewpoint - OBOOK Holdings Inc. has launched OwlPay Cash, a mobile-first app designed to provide institutional-grade payment services to retail users, targeting the $230 billion U.S. outbound remittance market, with an initial focus on five high-volume corridors [3][4][5]. Group 1: Product Overview - OwlPay Cash aims to streamline remittance processes by leveraging direct digital payment rails, which can significantly reduce transaction costs compared to traditional methods like SWIFT [7]. - The app features a "Total Cost" Calculator that provides users with transparency regarding the exchange rate and final amount received, promoting informed financial decisions [7][9]. - The initial rollout focuses on five key markets: Mexico, India, Colombia, Peru, and Argentina, with plans to expand to a total of 26 regions globally [4][5]. Group 2: Market Potential - The combined annual remittance flows from the U.S. to the initial launch markets exceed $100 billion, and capturing just 1% of this market would represent approximately $1 billion in annual transaction volume [5][6]. - Remittance transactions are typically recurring, driven by essential family support, which provides a stable customer base for OwlPay Cash once customer acquisition is established [5][6]. Group 3: Regional Insights - In India, OwlPay Cash can facilitate near-instant settlements for the 5.2 million Indian residents in the U.S. by utilizing real-time domestic payment systems [8]. - For Mexico, remittances from the U.S. reached an estimated $62.5 billion in 2024, with OwlPay Cash offering rapid same-day delivery, typically clearing funds within three hours [8]. - In Latin America, the U.S. accounts for a significant portion of remittances, with OwlPay Cash focusing on predictable settlement times to preserve purchasing power for recipients [8]. Group 4: Operational Efficiency - The app connects to over 11 billion endpoints globally through Visa Direct, ensuring predictable settlement timelines while maintaining regulatory compliance across 41 U.S. states [9][14]. - OwlPay Cash includes a secure beneficiary management system for easy execution of repeat transfers, reducing friction and manual errors in the remittance process [9].