Snapchat launches creator subscription in the U.S.

Core Insights - Snapchat is launching creator subscriptions in alpha for select users in the U.S. starting February 23, allowing users to buy subscriptions to creators for exclusive content [1] - Creators can set their own monthly subscription prices, with Snap recommending different tiers, unlocking subscriber-only content and ad-free experiences [2] - The new subscription model expands on existing monetization programs, enhancing creator-user engagement through Stories, Chat, and replies [3] User Engagement and Growth - Snapchat reported 946 million daily active users in Q4 2025, with a 47% year-over-year increase in U.S. users posting to Spotlight [4] - The company plans to expand the creator subscription program to Snap Stars in Canada, the U.K., and France in the coming weeks [4] Competitive Landscape - Meta also offers subscription options for creators on platforms like Instagram and Facebook, providing users with access to exclusive content and badges [5]