东西问｜周慎：科技如何助力春联、年画突破传播边界？

Core Viewpoint - The integration of technology, particularly AIGC (Artificial Intelligence Generated Content), is enhancing the cross-cultural dissemination of traditional Chinese cultural elements such as Spring Festival couplets and New Year paintings, making them more accessible and relatable to diverse audiences [3][4][9]. Group 1: Cultural Significance and Application - Spring Festival couplets and New Year paintings serve as a cultural space for overseas Chinese, transcending mere decoration to become significant visual symbols during celebrations [3][4]. - These cultural artifacts create a strong visual impact in places like Chinatowns and shopping malls, contributing to a more open urban cultural landscape [3]. - The practice of pasting couplets is a family ritual that fosters intergenerational cultural transmission, particularly in countries like Malaysia and Singapore [3][4]. Group 2: Advantages in Cross-Cultural Communication - Spring couplets and New Year paintings possess a "high bandwidth, low context" advantage, allowing for effective communication across cultural boundaries through visual symbols [4][6]. - The visual aesthetics of couplets and paintings, characterized by vibrant colors and striking designs, attract attention and facilitate understanding before linguistic comprehension [6][9]. - The positive emotional value associated with auspicious symbols in couplets and paintings resonates universally, providing a sense of comfort and shared hope for a better life [6][9]. Group 3: Localization and Adaptation - Spring couplets and New Year paintings can be localized without losing their core themes, allowing for integration with local languages and cultural symbols [8][9]. - Initiatives in regions like Anhui promote the co-creation of cultural expressions that blend traditional Chinese art with local elements, fostering a sense of shared celebration [8][9]. Group 4: Role of AIGC in Cultural Transmission - AIGC technology addresses traditional communication challenges by enabling context adaptation and visual interpretation, enhancing the understanding of cultural nuances [9][10]. - The technology can facilitate multilingual translations and cultural analogies, making traditional symbols more relatable to international audiences [9][10]. - AIGC can animate static cultural artifacts, allowing them to engage audiences interactively, thereby enhancing the emotional connection to the cultural content [10][12]. Group 5: Future Directions in Cultural Engagement - The potential for AIGC to transform cultural output from a one-way process to a two-way interaction can deepen cultural resonance and community engagement [12][13]. - Developing tools like a "cross-cultural couplet generator" can personalize cultural experiences for local audiences, making them feel included in the celebrations [12][13]. - Interactive technologies, such as AR, can create immersive experiences that allow audiences to engage with cultural symbols in a dynamic way, reinforcing their significance [12][13].