Core Viewpoint - The Xiamen village's Spring Festival Gala, themed "Overseas Chinese Unite the World," serves as a vital cultural bridge for overseas Chinese, showcasing traditional and contemporary Chinese culture while connecting them to their roots through a global live broadcast [1][3][6]. Group 1: Event Overview - The Spring Festival Gala took place on February 17, attracting over 4 million online viewers on a single platform by 9:40 PM [1][6]. - This event has been held for five consecutive years, evolving from a simple cultural performance to a significant platform for overseas Chinese to connect with their hometown [3][6]. Group 2: Cultural Significance - The gala integrates traditional Minnan culture with the unique characteristics of the overseas Chinese community, allowing expatriates to experience the warmth of their homeland [3][5]. - Non-material cultural heritage elements, such as Nanyin music and traditional puppet shows, are central to the gala, conveying the stories and cultural essence of Minnan people [3][5]. Group 3: Community Involvement - The event's director, Jiang Yongtai, emphasized the goal of allowing overseas compatriots to hear their hometown's voice during the Spring Festival, which motivated the initial organization of the gala in 2022 [5]. - Local volunteers and artists contribute significantly to the event, showcasing a collective effort from the community to celebrate their culture and heritage [5]. Group 4: Growth and Impact - The viewership of the gala has increased from over 500,000 in its first year to 5.43 million by the fourth year, with a reach extending to over 80 countries and regions [6]. - Starting in 2023, the gala introduced interactive segments for overseas Chinese, receiving greetings from expatriate communities in over ten countries, enhancing the sense of connection [6].
(新春见闻)厦门小渔村:一台“村晚” 五洲乡愁
Xin Lang Cai Jing·2026-02-17 15:25