Ford to follow Tesla Cybertruck with electrical tech in new EV pickup

Core Viewpoint - Ford Motor is investing $5 billion in its next generation of all-electric vehicles, incorporating a 48-volt electrical architecture that was first commercialized by Tesla in 2023 [2][4]. Group 1: New Technology Implementation - The automotive industry has traditionally used a 12-volt system, which has led to issues and recalls for many electric vehicles (EVs). The new 48-volt architecture utilizes the EV's high-voltage battery to power accessories, improving efficiency and reducing wiring weight [3][4]. - The 48-volt system enhances electrical bandwidth and can be converted to 12 volts as needed through new electronic control units (ECUs) [4][14]. - Ford's new EVs will be based on a "Universal Electric Vehicle" (UEV) platform, aiming for cost parity with gas-powered vehicles through technological advancements [5][7]. Group 2: Competitive Strategy - Ford's CEO, Jim Farley, emphasized the company's commitment to competing against Tesla and expanding Chinese brands, referring to this initiative as a "Model T moment" for Ford [6]. - The new EVs are expected to reduce parts by 20%, fasteners by 25%, and assembly time by 15%, representing a significant shift in Ford's vehicle design and manufacturing processes [8][18]. Group 3: Market Context and Challenges - Despite a slowdown in U.S. EV sales, which peaked at 10.3% of the new vehicle market in September and dropped to an estimated 5.8% in the fourth quarter, Ford believes that its new pricing strategy will drive greater EV adoption [9][10]. - Ford announced $19.5 billion in write-downs related to a pullback in EV plans but remains committed to investing in its UEV platform through 2027 [12]. Group 4: Manufacturing Innovations - Ford is adopting gigacasting technology, which allows for the production of larger vehicle components, reducing the number of parts from 146 to just two for the new pickup [17][18]. - The new aluminum castings for the upcoming EV are reported to be over 27% lighter than those used in Tesla's Model Y, contributing to overall cost reductions in EV production [18].