阿里AI春节“封神”:1.3亿人涌入千问 日活追平豆包 B端模型价格仅谷歌1/18
Guo Ji Jin Rong Bao·2026-02-17 15:51

Core Insights - The AI industry in China experienced unprecedented competition during the Spring Festival, with major players like Alibaba, ByteDance, and Tencent launching aggressive initiatives [2] - Alibaba's Qwen 3.5-Plus model, released on New Year's Eve, showcases a significant advancement in AI capabilities, offering performance comparable to Google's Gemini 3 Pro at a fraction of the cost [3] - The shift in AI value focus is moving from chat-based interactions to task-oriented agents, with Alibaba aiming to address key industry challenges [2][9] B-end Cost Reduction - Alibaba's Qwen 3.5-Plus features a novel sparse mixture of experts (MoE) architecture with 3.97 trillion parameters, activating only 170 billion, leading to a 19-fold increase in inference throughput and a 60% reduction in memory usage [3] - The API pricing for Qwen 3.5-Plus is set at 0.8 yuan per million tokens, which is 1/18th the cost of Google's equivalent, aiming to enhance enterprise AI penetration [3] C-end User Engagement - During the Spring Festival, over 1.3 billion users interacted with the Qwen app, generating 5 billion "Qwen help me" commands, establishing it as a national-level AI assistant [6] - The app's daily active users (DAU) reached approximately 73.5 million within three months, nearly matching ByteDance's three-year growth [7] Strategic Integration - Alibaba's "Tongyun Ge" strategy, integrating its model, cloud infrastructure, and chip development, enables it to support both B-end pricing strategies and C-end user engagement effectively [8] - The unified architecture allows Alibaba to maximize computational efficiency, reducing training costs and increasing training speed by 10% [8] Market Narrative Shift - The recent developments indicate a shift in Alibaba's market narrative, moving from concerns about lacking a ChatGPT-like entry point to establishing a robust ecosystem that emphasizes practical AI applications [9][10] - The company is demonstrating its potential in the AI era by leveraging its pricing power and execution capabilities [10] Market Penetration - AI order volumes from lower-tier cities surged by 782 times, with nearly half of all AI orders originating from county-level areas [11] - Approximately 4 million users aged 60 and above engaged with AI shopping, highlighting the technology's role in bridging the digital divide [11]