Wix(US:WIX) Yahoo Finance·2026-02-17 16:05Core Viewpoint - The software sector, particularly companies like Wix.com, is experiencing significant stock price declines due to investor fears that AI will disrupt traditional software vendor relationships. However, Wix is positioned to benefit from AI advancements rather than suffer from them [1][4]. Company Overview - Wix.com is a low-code website-building platform that enables non-technical users to create online presences easily. It generates revenue through subscription fees and additional products like email marketing and payment processing [2][3]. Financial Performance - Wix's revenue increased by 14% year-over-year to $500 million in the last quarter, with projections of generating $600 million in free cash flow by 2025 [6]. Market Position and Strategy - The market perception that AI will allow individuals to build websites easily overlooks Wix's existing capabilities, which already incorporate AI tools for users. Wix is enhancing its offerings by leveraging AI advancements [4][5]. - The acquisition of Base44, a prompt-based mobile app builder, is expected to significantly boost Wix's annual recurring revenue, projected to reach $50 million by 2025, compared to under $1 million at the time of acquisition [5]. Investment Potential - Wix's stock is currently trading at a low price, presenting a potential investment opportunity due to its durable growth in website and app development [8].