UBS Lowers Wayfair Price Target, Sees Ongoing Share Gains Amid Recovery

Core Viewpoint - UBS has lowered its price target on Wayfair to $130 from $135 while maintaining a Buy rating, indicating a cautious but optimistic outlook on the company's performance in the home furnishings market [1]. Group 1: Company Performance - Wayfair's fourth-quarter results are anticipated to reflect the company operating from a position of relative strength, particularly as it gains market share during the early stages of an industry recovery [1]. - Concerns exist regarding Wayfair's ability to sustain comparable growth starting in the second quarter of 2026 [1]. Group 2: Market Share and Growth Potential - Investors are likely to focus on the scale of Wayfair's market share gains, which some perceive to have narrowed recently [2]. - UBS sees a compelling path to double-digit EBITDA growth for Wayfair, especially as the home furnishings market strengthens [2]. - If Wayfair can demonstrate the sustainability of its growth trajectory, both earnings estimates and stock price could increase in tandem [2].