Shopify(US:SHOP) Businesswire·2026-02-17 17:00Core Insights - Avenue Z has acquired Varfaj, enhancing its capabilities in AI-powered, agent-led commerce experiences [1][2] - The acquisition positions Avenue Z as a comprehensive growth engine in eCommerce, integrating performance media, AEO, and eCommerce development [3][5] - Varfaj's expertise in Shopify development will complement Avenue Z's existing services, optimizing eCommerce for consumers and AI agents [2][4] Company Overview - Avenue Z is a hybrid agency focused on driving revenue and reputation for fast-moving brands, utilizing AI and data-driven strategies [7] - Varfaj, founded in 2018, specializes in Shopify development and has delivered over 200 storefronts, emphasizing performance optimization for growth [8] Strategic Implications - The integration of Varfaj will allow Avenue Z to scale its operations and enhance its service offerings, aiming to help brands grow from startup to nine-figure revenues [4][5] - The acquisition reflects a trend towards convergence in digital marketing, combining performance media, design, and cultural influence to enhance customer experiences [6] Performance Metrics - Avenue Z has driven over $1 billion in eCommerce revenue through client campaigns, completed over 500 Shopify builds, and secured more than 25,000 earned media placements [6]