Ford Looks to Hit $30,000 EV Price Target by Shrinking Battery

Core Insights - The company has developed a new Universal EV, focusing on cost engineering and efficiency improvements to remain competitive in the market [1][2] - The starting price of the new EV is set at $30,000, which is $20,000 lower than the average price of new cars in America, achieved through significant battery size reduction while extending the range by approximately 50 miles [2][3] - The timeline for the rollout includes a pickup truck launch in 2027, followed by the introduction of level three semi-autonomous features in 2028, which is unusual for a vehicle in this price range [4][5] Competitive Landscape - The company aims to counter the pricing and technological advantages of Chinese EV manufacturers, who offer vehicles at significantly lower prices, such as a $10,000 EV [6][7] - The strategy involves creating an affordable yet desirable vehicle with advanced features, positioning it against both price and technology competition from Chinese firms [8]