P&G(US:PG) ZACKS·2026-02-17 18:10Group 1: Procter & Gamble (PG) Digital Strategy - Digital retail and e-commerce are crucial for PG as consumer purchasing shifts online, providing opportunities for volume growth through targeted content and personalized recommendations [1][2] - PG's scale, data capabilities, and brand equity position it well to leverage digital channels, enhancing visibility and conversion for core brands while supporting innovation trials [2][3] - Advanced analytics and AI-driven insights enable PG to target consumers more precisely, improving demand forecasting and facilitating faster feedback loops between innovation and execution [3] Group 2: Competitive Landscape - Church & Dwight (CHD) and Colgate-Palmolive (CL) are also utilizing digital retail and e-commerce as growth drivers, capitalizing on changing consumer behaviors to expand reach and support sustained volume growth [4][5] - CHD benefits from its focused brand portfolio and strong power brands, using online channels to efficiently reach targeted segments and support faster trials of new products [5] - Colgate leverages digital platforms to enhance consumer engagement and expand access in emerging markets, particularly in habit-driven categories like oral care [6] Group 3: Financial Performance and Valuation - PG's shares have increased by approximately 2.8% over the past six months, outperforming the industry's growth of 1.5% [7] - PG trades at a forward price-to-earnings ratio of 22.28X, higher than the industry average of 19.88X, indicating a premium valuation [9] - The Zacks Consensus Estimate for PG's fiscal 2026 and 2027 EPS indicates year-over-year growth of 2.2% and 4.7%, respectively, although recent estimates have been revised downward [10][11]