Pricing vs. Volume: Can Colgate Balance Growth in a Soft Market?

Key Takeaways Colgate reported more than 3% underlying organic sales growth in Q4 2025 amid soft category demand.CL sees global category growth at 1.5%-2.5% and guides 1%-4% organic sales growth for 2026.Colgate is using pricing, promotions and innovation to offset weak U.S. volumes and fund investments.As global consumer staples companies navigate a prolonged period of muted demand, Colgate-Palmolive Company (CL) faces a familiar but increasingly delicate challenge: sustaining growth by balancing pricing d ...