Core Insights - The 2026 Spring Festival Gala achieved record-breaking viewership and engagement metrics, with a total reach of 230.63 billion times, marking a 37.3% year-on-year increase [1] - The live broadcast captured a 79.29% share of the national television market, the highest in 13 years [1] - Online engagement on new media platforms also saw significant growth, with total direct views reaching 162.07 billion, a 49% increase from the previous year [1] Group 1: Domestic Viewership and Engagement - The average number of simultaneous viewers during the gala reached 325 million, with peak online viewership exceeding 400 million [1] - The gala's "barrier-free version" achieved 28.34 million views, a 144% increase year-on-year [1] - The total number of views on the broadcaster's own app was 770 million, reflecting a 2.7% increase [1] Group 2: Online Popularity and Demographics - The gala generated a total online topic reading volume of 27.12 billion, with 1,939 topics trending on various platforms [2] - The proportion of young users among the audience increased to 41.82%, up by 1.35 percentage points [2] - Content related to new productive forces, including AI and humanoid robots, accounted for 20.99% of discussions, a 5.4-fold increase [2] Group 3: International Reach and Coverage - The gala's international coverage was enhanced, with reports in 85 languages, leading to a global reading volume of 2.309 billion and video views of 843 million, representing increases of 32.85% and 43.61% respectively [2] - Nearly 4,000 media outlets worldwide participated in live broadcasts and reports, a 37.95% increase from the previous year [2] - The gala was showcased in 98 countries and 140 cities through 4,062 public screens, with growth of 12.6% in the number of countries and 15.8% in screens compared to last year [2]
2026年总台春晚海内外多项传播数据刷新纪录
Xin Lang Cai Jing·2026-02-17 22:47