为它写对联，给它派利是 “毛孩子”过年仪式感拉满

Core Insights - The pet economy is becoming a significant growth driver in the consumer upgrade wave, with pets increasingly viewed as family members rather than just companions [2][3] - Young consumers are driving emotional spending on pets, leading to the emergence of "pet customs" during festive seasons, particularly during the Chinese New Year [3][8] Group 1: Consumer Behavior - Over 70% of pet owners arranged grooming, custom New Year meals, and photoshoots for their pets during the Spring Festival, indicating a rise in pet-related services [3] - The trend of celebrating the New Year with pets includes activities such as giving "lucky money" and preparing special meals, showcasing the growing ritualistic aspect of pet ownership [4][6] Group 2: Market Dynamics - The demand for pet services surged during the Spring Festival, with grooming service prices increasing by 50% in some stores, reflecting a robust market response to heightened consumer interest [7] - According to iMedia Consulting, the national pet economy is projected to reach 811.4 billion yuan by 2025, with a year-on-year growth of 15.7% [7] - The urban pet consumption market for dogs and cats is expected to reach 312.6 billion yuan in 2026, marking a 4.1% increase from 2024 [7] Group 3: Service Industry Response - Pet service providers are experiencing a peak in demand, with many stores fully booked for grooming services ahead of price increases [7] - To manage the influx of customers, pet service establishments are implementing strict appointment policies and temporarily halting certain services during peak periods [7]