这家公园为什么要从“卖风景”转到“卖体验”？

Core Insights - The transformation from "selling scenery" to "selling experiences" in the tourism industry is driven by changing consumer demands, particularly among younger tourists who seek immersive and interactive experiences rather than just visual enjoyment [1][3] - Jiangsu Yancheng Huanghai Forest Park has successfully adapted to these demands by creating diverse experiential offerings, resulting in increased visitor stay duration and repeat spending [1][2] Group 1: Visitor Experience Transformation - Huanghai Forest Park has increased the average visitor stay from 0.5 days to 2.3 days and raised the repeat spending rate from 15% to 45% [1] - The park has developed four major experiential themes: healing, sports, culture, and night tourism, which cater to various visitor needs [2] - The park's self-operated revenue has grown from 4.4 million yuan in 2020 to 198 million yuan by 2025, with annual visitor numbers exceeding 2.5 million [2] Group 2: Industry Trends and Innovations - The shift to "selling experiences" involves integrating local culture, history, and intangible heritage into engaging and shareable experiences, moving away from generic tourist attractions [3] - Embracing innovation through digital technologies, such as VR experiences and smart tourism, is essential for developing niche products that align with evolving consumer preferences [3] - The transition signifies a broader industry evolution from resource-dependent growth to innovation-driven development, emphasizing quality experiences over mere visitor numbers [3]