Group 1 - The 2026 Spring Festival Gala by China Central Television (CCTV) achieved a total reach of 23.063 billion times across all media platforms, marking a year-on-year increase of 37.3% [1] - The live broadcast share in the national television market reached 79.29%, the highest in 13 years, with an average of 325 million viewers per minute during the gala [1] - The online viewership on new media platforms reached 16.207 billion times, a 49% increase year-on-year, with the "Accessible Version" of the gala receiving 28.3366 million views, up 144% [1] Group 2 - The overseas dissemination of the gala saw significant improvement, with related reports by China International Television reaching 2.309 billion times and video views at 843 million, representing increases of 32.85% and 43.61% respectively [2] - Nearly 4,000 global media outlets participated in the live broadcast and reporting of the gala, a 37.95% increase from the previous year [2] - The gala was broadcasted on 4,062 public screens across 140 cities in 98 countries, with growth in both the number of countries and screens by 12.6% and 15.8% respectively [2]
总台春晚多项数据刷新纪录 全国电视市场直播总收视份额创十三年新高
Jing Ji Ri Bao·2026-02-18 01:36